Helly Hansen and Vail Resorts Announce Outerwear Collaboration for the Upcoming Winter Season
Limited-Edition Vail Lifaloft Jacket Comes Equipped with a 2019-20 Epic Pass
SEATTLE, Wash. (Oct. 1, 2019) — In honor of Helly Hansen and Vail Resorts’ longstanding relationship, the two brands have partnered for the 2019-20 winter season to release the first-ever, limited-edition Vail Lifaloft Jacket equipped with a 2019-20 Epic Pass. Priced at $1052, also the exact vertical rise of Vail Mountain in meters, this jacket not only meets the style and demands of the hardest-charging skiers and riders from around the world, it also features exclusive experiences such as a guided tour of Vail’s Back Bowls, First Tracks with Helly Hansen, complimentary on-mountain lunch at The 10th and general Epic Pass benefits including lodging, dining, rental and transportation discounts.
The Vail Lifaloft Jacket both celebrates and pays tribute to Vail Mountain, located in Colorado’s Rocky Mountains, while incorporating Norwegian-based Helly Hansen’s unique, high-performance technologies that are trusted in any and all conditions by Vail Resorts’ Mountain Professionals. The jacket, designed for both men and women, comes in Vail Mountain’s classic colors and presents a view of the seven legendary back bowls across the interior lining. Additional technical features include:
• 4-way stretch Helly Tech Professional Fabric that provides ease of movement and complete weather protection for charging the in Vail’s legendary Back Bowls
• Helly Hansen’s proprietary Life Pocket™ that keeps the battery power of small electronics lasting longer in below freezing temperatures
• LIFALOFT™ insulation by PrimaLoft® that is both lighter and warmer than other insulation options, keeping wearers perfectly comfortable even on the coldest of Colorado days
The Vail Lifaloft Jacket also features an exclusively-designed logo badge paying homage to the 10th Mountain Division’s original patch. During World War II, the Army’s 10th Mountain Division used the Vail area for backcountry survival training and after the war, many of the men who trained there were drawn back to the mountain valleys. Pete Siebert, one of Vail’s founding fathers, returned to the area and in 1954, Earl Eaton, a Uranium prospector with a similar vision, teamed up with Siebert to draw up a plan for a ski resort and the idea for Vail Mountain was born.
“Our long-term partnership is celebrated through this innovative limited-edition ski jacket,” said Philip Tavell, Category Managing Director, Ski, Helly Hansen. “The legacy of Vail Mountain and the challenging Back Bowls have sparked the passion for an active lifestyle for decades and we want to honor and encourage all of whom make this mountain their playground with a jacket that has an eye into the future of warmth and comfort.”
“Vail Resorts’ pioneering spirit can be traced back to our founders from the 10th Mountain Division,” said Phil Metz, Vice President, Resort Marketing – Colorado. “This exciting collaboration celebrates our company’s legacy, the Epic Pass, and the innovative design of Helly Hansen, a company renowned for their first-to-market innovations.”
With only 100 total men’s and 100 total women’s jackets being produced, the limited-edition Vail Lifaloft Jacket will be released this fall and sold exclusively in four select retailers across North America including Paragon Sports in New York on October 26, Sporting Life on Yonge Street in Toronto on November 2, Peter Glenn in Ft. Lauderdale, FL on November 9 and at Epic Mountain Gear in Park Meadows, CO on November 23. For more details on the jacket and each city’s release, visit https://www.hellyhansen.com/news/vail-lifaloft-jacket/.
The 2019-20 Epic Pass provides unlimited, unrestricted access to all of Vail Resorts’ owned and operated resorts including Vail, Whistler Blackcomb, Park City and more, including additional access to partner resorts around the world including Telluride, Hakuba Valley, Verbier, Courchevel and more. New for the 2019-20 season, Vail Resorts has also launched the Epic Day Pass allowing guests to ski world-class resorts for up to 50 percent off of lift ticket window prices. The entire lineup of Epic Pass options, which continue to offer the best value and variety for unlimited skiing and riding, are on sale now at epicpass.com.
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